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Held annually each March, L'Oreal Melbourne Fashion Festival is a large scale fashion event of extraordinary richness and diversity. L'Oreal Melbourne Fashion Festival launches Australia's autumn/winter collections to retail buyers, the public and the media.

L'Oreal Melbourne Fashion Festival provides a rare opportunity for the public to experience the excitement and theatre of a major fashion event. Over 170,000 people attend L'Oreal Melbourne Fashion Festival's events each year.

The festival program includes runway shows, business forums, performances, art exhibitions, film screenings, retail events and glamorous parties.